QR stands for Quick Response. QR codes look like small, square ink blots. Think of them as links, but on paper. If you have a smartphone you can download an app, scan the QR code with your phone, then you will be directed to a website with more information.
We are currently rolling out QR codes on some of our product collateral and print advertisements. When you scan a QR code on our materials, you will be connected to the appropriate product page on our website where you will find aditional information and PDFs of brochures. Use your smartphone to e-mail the brochures for later reference, if needed.
Many free and low-cost scanner applications are available for Blackberries, iPhones and Android phones. Search for a QR code or bar code reader through the app store on your smartphone and follow the directions to download. This takes only a few minutes. Then you are ready to start scanning!